SEO Specialist
Job location: Belgrade
Responsibilities :
- SEO management and improvement of existing platforms
- a. Building keywords and cross-references between e-shops and other Zepter online platforms
- b. Building proper website identification, semantic tags etc.
- Building brand and product-oriented social media profiles and support Zepter in international activity
- Building event-oriented or product-oriented landing pages
- Building attractive graphic templates for these websites
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing recommendations for organic SEO success
Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
- Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite) is welcomed
- Experience with A/B and multivariate experiments is welcomed
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
Zepter International is a world leader in the production and placement of top products for better, healthier and longer life. The patented system for proper food preparation, hi-tech devices for water and air purification, the unique Bioptron light for prevention, treatment and rehabilitation – for three decades in the Zepter mission of health, beauty and style for the well-being of hundred millions of people throughout the world.
Deadline for applications: 30.03.2017.