3Lateral, part of Epic Games, is a Novi Sad based company blending state-of-the-art technologies, artistic vision and full-service solutions to bring digital humans to life in games, film and TV.

The company has pioneered both hardware and software technology that produce next-generation digital humans and fantastical creatures. 3Lateral’s proprietary acquisition systems for capturing 3D and 4D data, combined with the team’s experience processing human movement and emotion, has pushed the industry forward with believable, life-like characters. The company has made much of its technology available to creators with the launch of  MetaHuman Creator, a free, cloud-based app that empowers anyone to create photorealistic digital humans in minutes, complete with hair and clothing. As of January 2022, more than one million characters have been produced with the MetaHuman Creator worldwide.

The company demonstrated its next-gen capabilities with the launch of Epic Games’ technical demo ‘The Matrix Awakens: An Unreal Engine Experience.’ After scanning and capturing performances from Keanu Reeves and Carrie-Anne Moss in the company’s Novi Sad studio, the 3Lateral team created the actors' lifelike digital doubles for the demo which led many to question: “how do you know what is real?”

Within the ever-growing list of successful AAA gaming projects, 3Lateral empowered characters have recently starred in Senua's Saga: Hellblade II, Resident Evil Village, and more projects yet to be released.

In 2024, 3Lateral plans to open the doors of their new campus, a cutting-edge workspace for the team to learn, create and innovate. The campus will also elevate the team's efforts to support the regional creators, researchers, and educators interested in Unreal Engine and digital human-related technologies.

3Lateral is welcoming new team members inspired by the challenge of recreating humans in digital form.