CAKE.com (at the time known as COING) was founded in 2009 with the goal of helping other startups develop their products.

It takes many products to help people around the globe grow and prosper. We’ve created three that cover a wide range of features:

Clockify — The #1 free time tracker for teams that helps millions of people regain control of their time and increase their productivity levels.

Pumble — A free team chat app that helps teams cut down on emails and speed up their collaboration and communication.

Plaky — A free project management software that lets teams of all sizes collaborate, organize projects, and manage their tasks.

At CAKE.com, bringing exceptional ideas to life starts from our equally shared passion for growth. These ideas would be nothing but wishful thinking if it wasn’t for our principles that bring us all united:

· Innovation - Every single person is innovative, in one way or another. We are always encouraging everyone to find their innovative streak.

· Proactivity - We believe that if you believe in something, you should go and share it with the world. We will help you do that.

· Trust - We always assume that everyone has good intentions, in the company's best interests. We do not micromanage people.

· Diversity - We value diversity and freedom of expression in work and private life. We publicly support LGBTQ+ rights, as well as the rights of ethnic and racial minorities. We believe in women leaders. We believe in empowering others.

· Love - We believe in love, compassion, kindness, patience, solidarity, and making this world a better place.

· Optimism - We value a positive general attitude and optimism. We value smiles and aim to radiate happiness.

Our mission is to help people be more creative, innovative, efficient, effective, and productive, by supporting them in their everyday lives.