About us

Ruby Labs is a leading tech company that creates innovative consumer products across health, education, and entertainment sectors. Our journey began in 2018 in London, UK, as a collaboration between two friends with extensive expertise in business, technology, and marketing.

Our Vision

From the start, our vision has been to build a world-class tech company that develops category-leading products used by millions of users worldwide. We aim to create easily accessible platforms that offer engaging and valuable experiences across various aspects of people's lives. Since our launch, we've successfully brought seven consumer products to the global market, each addressing unique needs in health, education, or entertainment.

Why We Do What We Do

We're drawn to the challenges and opportunities in these dynamic markets: the rapid pace of growth, the complex business and technological problems that require innovative solutions, and the infinite variety of use cases. We saw a gap in the market for a multi-product company that could address diverse consumer needs, and we set out to fill it.

Our Approach

Through relentless hard work, strategic thinking, and boundless creativity, we've built a suite of popular products used by over 100 million users annually. We believe in being analytical, technologically advanced, and highly structured in our approach. Our lean, agile methodology allows us to innovate rapidly and efficiently.

What Sets Us Apart:
Self-Funded Independence

As a self-funded company, we have the freedom to chart our own course and take calculated risks. This independence allows us to make bold decisions and pivot quickly when needed. Our decisions are based on strong reasoning, and we don't report to anyone or have a board of directors.

This unique position offers several advantages:

Long-term vision: We can focus on long-term value creation rather than short-term gains to satisfy external stakeholders. Rapid decision-making: Without the need for external approvals, we can act swiftly on opportunities or challenges. Authentic growth: Our growth is organic and sustainable, driven by real market demand rather than artificial inflation to meet investor expectations. Resource allocation flexibility: We can allocate our resources based on what's best for our products and users, not external pressures. Preserving company culture: We maintain full control over our company culture and values without external influence. Engineering-Led Culture: Our engineering-led culture and focus on automation allow us to operate a diverse product portfolio with remarkable efficiency. This approach enables us to scale our products rapidly without proportionally increasing our team size. Proprietary Technology

We've developed state-of-the-art intellectual property that provides us with significant competitive advantages. 🧠

This includes:

Proprietary billing and payments gateway. First-party marketing attribution. State-of-the-art data analytics. Sophisticated experimentation frameworks. Cutting-edge marketing technologies. Various other proprietary know-how.

What matters to us:

🗣️ Advocating Actionable Feedback: We value direct, constructive feedback that drives action and growth, not gossip.
📊 Relying on Data: We base our decisions on in-depth data analysis to achieve the most effective course of action.
🌱 Valuing Longevity and Loyalty: We invest in internal talent, rewarding dedication and long-term commitment.
💰 Prioritizing Profitability: Profits secure our future, attract talent, and drive both company and personal growth.
🎯 Upholding Accountability: We embrace team responsibility. Accountability flows naturally from individual ownership.
⚡ Super Pumped: We cultivate excitement and enthusiasm that drives results and inspires others.
🤝 Caring Beyond Work: We support both professional and personal growth, fostering mutual care and respect.
🚀 Embracing the Hustle: We value results over process, measuring contributions through impact and effectiveness.
🌙 Betting Big: We shoot for the moon. While we take calculated risks, our goal is always to be unique, not a clone. We aim to lead, not to follow.
🧭 Contextual Leadership: Our leadership focuses on clear strategy and goals, with freedom in execution. We embrace learning from setbacks and driving success.
❤️ Customer Centricity: We prioritize customer value while driving profitability. Customer satisfaction defines our success.

Our Future

🚀 Our next frontier is to continue expanding our product portfolio, applying all we've learned to new industries in our never-ending quest to build an extraordinary company. We're rewriting the startup playbook and proving that independence fuels innovation.