WOO operates a centralised exchange WOO X and a decentralised platform WOOFi, democratising access to top-tier liquidity and exceptional trading execution while keeping costs competitive. Our native token, $WOO offers token holders a unique position to participate, engage, and maximise the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees is located in 12 cities worldwide.
Our vision is to inspire confidence, higher performance, and joy in every user. We have a mission to provide the best liquidity on the best terms. We compete not just on price execution but also on integrity, user experience, innovative tools, and global opportunities.
About the opportunity:
We are looking for a Growth Ops Lead who can join us along this mission and vision. You’ll become an integral part of the Growth Ops team, which is the engine behind turning strategies into creatively executed campaigns and initiatives. The team is shilling two of the hottest (yet trustworthy) crypto platforms around - WOO X, our centralized exchange, and WOOFi, our decentralized exchange. Interested? Keep on reading!
What you’ll be working on:
- User Acquisition and Retention: Developing and executing strategies to attract and onboard new users to the platform. Implementing retention initiatives to enhance user engagement and loyalty.
- Daily Trading Volume: Working closely with the trading and marketing teams to drive daily trading volume. Analyzing market trends and user behaviour to optimise trading strategies.
- Regional Market Expansion: Identifying and assessing new regional markets for expansion. Collaborating with cross-functional teams to tailor strategies for specific regions.
- Trading Campaign Strategy: Planning and executing effective trading campaigns to drive user participation and volume. Analyzing campaign performance and iterating strategies based on results.
- CeFi and DeFi Expertise: Leveraging experience in both centralized and decentralized trading to create comprehensive growth strategies. Staying informed about industry trends and emerging opportunities in CEFI and DEFI.
- Cost and ROI Ownership: Overseeing and managing the budget for growth initiatives. Developing metrics to measure the return on investment (ROI) of various campaigns and strategies.
Why work with us:
Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO.
About you:
- Proven experience in a growth/user operations role within the cryptocurrency or fintech industry.
- Strong understanding of both centralized and decentralized trading platforms.
- Demonstrated success in driving user acquisition and trading volume growth.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Experience in managing regional market expansion initiatives.
- Excellent communication and collaboration skills.
Getting the job
We're actively seeking talented individuals to join our team outside of our typical hiring schedule. This proactive approach allows us to connect with exceptional candidates like you even before specific positions become available.
On average, successful candidates go through five rounds of interviews and tests. Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.
Submitting your resume now ensures that you're first in line when new opportunities arise. By doing so, you'll have a head start in the selection process and get a chance to showcase your skills and experience.
Get started on your application here!
