Marketing Analytics Manager

On behalf of FEELD, GT is looking for a Marketing Analytics Manager who is interested in the dating domain.

About the Client

Founded in 2014 as a dating app, Feeld gathered millions of users in one place to create a safer and more inclusive space online for everyone open to experiencing people and relationships in a new way. Their mission is to elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves. 

About the Role

You will be responsible for data across the marketing domain, which comprises brand marketing, Performance marketing, and CRM & Lifecycle. This is a player-coach role, meaning we are expecting the individual to remain fully hands-on while also coaching a team.

To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen.

Responsibilities:

• Marketing measurement and experimentation:

  • Develop, own, and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it

  • Elevate the experimentation practice across marketing to establish a continuous learning mindset

  • Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities

  • Collaborate with BI to ensure consistent reporting across marketing channels

• Strategy, growth, and optimization

  • Help marketing leadership build and grow the marketing strategy

  • Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business

  • Drive the optimization of acquisition channels by developing a robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).

• Team leadership:

  • You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest-impact initiatives

  • You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

Essential knowledge, skills & experience:

• Experience in marketing analytics and measurement in a digital or app-based environment

• Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)

• A deep understanding of the marTech and adTech landscape and knowledge about the latest trends in the industry

• Strong background in experimentation and comfortable running various marketing experiments across different marketing areas and channels

Nice-to-have

• Has experience working as a marketeer themselves in either performance marketing or CRM

• Experience in managing a team while remaining hands-on in a player-coach role

• Experience with the modern data stack (e.g. Snowflake, DBT etc.)

• Experience with marketplace business models

Soft Skills

• Excellent problem-solving and critical-thinking abilities

• Strong communication skills, both written and verbal

• Structured and a track record of managing projects or initiatives

Interview Steps

1. GT interview with Recruiter

2. Technical interview

3. Offer