Curious about the future of event marketing?
SpotMe is the enterprise event platform to create engaging events that help accelerate customer relationships at scale. Trusted by 12,000+ global Fortune 500 business leaders and loved by 10,000,000+ users, brands like J&J, Deloitte, and Workday use SpotMe to run hybrid, virtual, and in-person events with a branded and compliant event app, offer a personalized experience to their audiences and get deep data insights that flow into their CRM.
Behind the magic stands a curious, diligent, and humble team with over 30 nationalities. A team that feels great pride in the work they do, a team that cares for each other, and a team that is always ready for the next challenge.
Mission:
- Build and scale our marketing technology stack to power our marketing programs with a focus on marketing automation, CRM, and the CMS.
Responsibilities:
- Work closely with our VP Marketing to accelerate marketing-source revenue and pipeline
- Measure the marketing contribution by owning and building reports and dashboards across our tools (CRM, Automation, Google Data Studio)
- Manage data hygiene and administration of our marketing automation and CRM integrations.
- Implement and optimize CRM and lead-gen workflows: validation rules, triggers, alerts, automated responses, etc.
- Support measurement and campaign effectiveness, generating campaign insights using closed-loop reporting between our marketing automation platform and Salesforce.
- Continual management and upkeep of marketing automation tools, including contact, list, and workflow management.
- Own and build out the marketing reporting mechanisms across lead-gen and CRM efforts.
- Project manage marketing operations initiatives, including identifying business requirements and needs with stakeholders.
- Create and maintain detailed documentation on our marketing systems and processes in our wikis
Requirements:
- 3+ years of experience in B2B marketing operations for technology products
- Have worked closely with B2B sales organizations and understand their strategy for managing pipeline and closing deals, processes, and systems integration requirements.
- Have experience setting up and launching campaigns, both for broad marketing campaigns and automated nurture campaigns.
- Have hands-on admin Salesforce and/or Hubspot experience, preferably, the working knowledge to guide the integration and data flow between systems
- Are detail-oriented and system thinkers, and understand how one change might affect other processes downstream.
- You are a robust, proactive communicator comfortable managing multiple priorities
- You love to design and implement state-of-the-art processes for organizations scaling
- Experience with Hubspot, Salesforce, WordPress, Chilipiper, or similar platforms
Bonus points
- Ability to manage other digital tools and technologies: Drift, Zapier, Scripts, HTML, CSS
- Digital Marketing Certifications and Courses (Google, Salesforce, Hubspot, CXL, etc.)
We are in hypergrowth mode, and with demand exploding, we are rapidly scaling and expanding our teams. If working with us in shaping the future is the opportunity you are looking for, we want to talk to you. Our Work From Anywhere approach enables maximum flexibility for all our talents.
SpotMe recruits, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, parental status, or veteran status.
