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Senior Digital Analytics Consultant

Merkle d.o.o.

Beograd

09.11.2024.

SQL JavaScript HTML CMS Cloud SEO senior

About the job

We are looking for a Senior Digital Analytics Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement and analysis . The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team.

What you will do

Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
Manage a project from technical and consultant perspective.
Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)
Data Protection: You will be the interface for GDPR and Data protection topics for Digital Measurement.

Qualifications

Minimum Bachelor's Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)
3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
Experience with Analytics data quality process (HubScan, Observepoint)
Databases and data manipulation using SQL, relational databases and Excel
Experience with frontend technologies (HTML, Javascript)
Understanding of client's customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.
Analytical and complex problem-solving skills
Team collaboration skills.

Main skills

Experience with GA4 and GTM in large and challenging environments.
Advantage: Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

Additional Information

Why you should work with us?

We are cooperating with an all types and sizes of clients from all around the world which allows us to provide a very diverse portfolio of projects and technologies to choose from to our people.
You will be part of a startup-minded branch of a company with a very strong and stable background.
Your contributions will have a distinct impact on our clients

With us, you will become part of:

An international team, where you can gain new/relevant experience.
A dynamic environment where you will never happen to fall into a routine work.
Career path growth astounding – client grows, our team grow, you grow!
Startup agile atmosphere.
Friendly international team of creative minds.

And we offer even more!

Premium package private health insurance (for you, your spouse and children), insured sum of 100.000 EUR/year.
Flexible working hours and hybrid way of working (work from home and/or work from office
100% paid sick leaves for a period not exceeding 30 calendar days
Fully covered certifications for technical roles in Salesforce, Adobe, Microsoft etc
Full access to Dentsu Academy, on-site learning sessions
25 days of vacation + 3 wellness days + 2 volunteer days
House of Benefit allowance
Team events: company parties, after hours gatherings, board games and team buildings
Snacks, fruits, and sweets in the office
Fit Pass special offer for you and your partner/children
Rooftop lounge with an amazing view on whole Belgrade
Office in the heart of Belgrade city centre
Table tennis top, video games, karaoke set
Referral bonus program