Senior Web Designer/Front-End Developer (WordPress, SEO Migration)

Serenity Esthetics Spa is a fast-growing facial & esthetics spa group with 13 locations across the United States and Canada.

Our current site: https://serenityspausa.com — this is what you would be replacing.

THE MISSION

Today our paid traffic lands on a scattered set of one-off landing pages. We are consolidating everything into one strong, fast, conversion-focused website that becomes the single destination for all Google and Meta advertising.

You will own:

• Designing the new site (Figma) and building it end to end
• Migrating from our current WordPress site without losing organic rankings
• Per-city pages and local SEO structure for 13 locations
• Appointment booking integrated into the site
• Analytics and ad tracking that genuinely work: GA4, Meta Pixel, Google Ads conversion tags, and embedded booking widgets

WHAT MATTERS MOST — THE THREE THINGS WE ARE REALLY HIRING FOR

• Strong UI/UX capability. You design the experience yourself in Figma — information architecture, wireframes, and the final interface. Not a developer who needs someone else's design handed to them.
• Real SEO skill. Above all, SEO-safe migration. Our domain authority is 35 and around 20 pages carry most of our organic traffic. You must know how to move a site without losing rankings — URL mapping, redirects, content parity, technical SEO, Core Web Vitals.
• Designing AND building production websites. Both, to a senior standard. 5+ years of live sites you personally designed and shipped — not mockups, not templates.

ALSO REQUIRED

• Strong WordPress; comfortable with at least one modern stack as well
• Multi-location / local SEO: per-city pages, schema, Google Business Profile alignment
• Hands-on tracking implementation — GTM, pixels, conversion tags, event QA
• Working English, written and spoken
• Available until around 18:00–19:00 CET, so we overlap with US mornings
• Conversion-rate optimisation — this site replaces our landing pages, so it must convert at least as well as they do
• University degree in marketing, digital marketing, or a related field
• GoHighLevel (our CRM and booking system)
• Cloudways / managed WordPress hosting
• Experience with appointment-booking or e-commerce funnels
• A/B testing tools (FigPii, VWO, Optimizely or similar)

WHAT WE OFFER

• Join our in-house marketing team — a long-term role, not a one-off project. After launch you'll keep owning the site: conversion optimisation, new location pages as we expand, and landing pages for campaigns
• Remote, flexible hours within the required overlap
• Brand guidelines supplied by us, so you focus on design and build
• $1,800–2,200 USD per month, depending on experience