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Business Consultant - Web Analytics in Digital Marketing
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. At Bosch, we develop, examine and enhance new systems, components and technologies. Our aim is simple – improving lives. Bosch has been present in Serbia since 1991. Today, Bosch in Serbia is active in three of the company’s business sectors: Mobility Solutions, Consumer Goods, and Energy and Building Technology. The central areas at our Belgrade location develop and support the company's medium and long-term strategy, thus promoting a sustainable growth.
As the PT Business Digital Organization (PT/BDO) we lead, support and assist our PT business partners in developing, transforming or initiating digital offerings for our customers. This includes creating a consistent brand web image, but also focusing on online sales growth. The scope of our work encompasses the spread of media buy, organization & distribution of media assets, developing digital platforms and harmonizing our IT landscape. This also includes project and program management services for major IT investments. The target is to provide the right capabilities (technology, process, skill & organization) to enable our PT business units to be more efficient, faster and more successful in the digital transformation of their product & service offerings.
Job Description
► You support the roll-out of our digital analytics solutions as a technical consultant and/or sub-project lead
► You own the tracking and tag management guidelines and standards to support a KPI-driven optimization of our digital business models
► You shape our Customer Data Platform and develop it further
► You ensure that web tracking is transparent and controllable by our users. Together with our legal departments you ensure compliance with data regulations worldwide.
► You guide the technical integration in close cooperation with our service providers and central IT department
► You work in a cross-divisional international team using agile working methods
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Qualifications
► 2+ years of professional experience in web projects
► In depth knowledge of Google Analytics, Adobe Analytics and/or Webtrends webtracking solutions
► Expertise and experience in data regulations and legal frameworks for web tracking
► Experience in data visualization (i.e. Microsoft Power BI, Google Data Studio)
► Understanding of site tagging with tag management systems such as Tealium iQ or a comparable enterprise solution preferred
► Javascript (JS) knowledge as a plus
► Experience in Agile/Scrum development process will be an advantage
► You are fluent in English
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Create and maintain Vehicle Data (vehicle-/engine types, production country, etc.) in Marketing Data Warehouse Expert System (FAS) based on SAP ►Collect and maintain information about the specific vehicle manufacturer's products used in vehicles (original equipment) ►Allocate Bosch products to original equipment part numbers and vehicles based on cross reference data
►Constantly optimize Marketing Data Warehouse System ►Constantly check and maintain data quality level of the Marketing Data Warehouse Syste
Create and maintain Vehicle Data (vehicle-/engine types, production country, etc.) in Marketing Data Warehouse Expert System (FAS) based on SAP ►Collect and maintain information about the specific vehicle manufacturer's products used in vehicles (original equipment) ►Allocate Bosch products to original equipment part numbers and vehicles based on cross reference data
►Constantly optimize Marketing Data Warehouse System ►Constantly check and maintain data quality level of the Marketing Data Warehouse Syste
Additional Information
Be part of the Bosch community | Self-development opportunities using training or conference formats suitable to you | International environment | Flexible worktime options | Canteen | Inspiring working conditions
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Make it happen.
If you believe you are the right candidate, please send your CV in English using Apply button.
Only shortlisted candidates will be contacted. www.bosch.rs/karijera
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