PPC Manager – Google Ads

PPC Manager
Google Ads Paid Advertising
Full-Time | In-House

About This Role

We are looking for a highly organized, process-driven PPC Manager who specializes in e-commerce advertising to join our in-house marketing team. You will own a paid advertising strategy and execution across our four e-commerce clients on US market.

This role is ideal for someone who enjoys systematically improving campaign performance through ongoing optimization, rather than reacting to issues after they arise.

Our PPC Philosophy

Our campaigns focus on:

• E-commerce revenue and ROAS-driven performance
• Search-driven customer acquisition
• Manual optimization rather than over-reliance on automation
• Structured testing and continuous improvement
• Cost-per-acquisition discipline across all channels

We expect campaigns to be actively managed with a clear optimization cadence and measurable improvements over time.

Key Responsibilities

Campaign Strategy & Management

• Develop and manage PPC campaigns on Google Ads and Microsoft Ads, knowledge of marketplace advertising channels (eBay, Walmart,Amazon is a plus)
• Build and optimize Google Shopping and Performance Max campaigns for tire product feeds
• Manage campaign structure, targeting, bidding strategies, and audience segmentation across three brands
• Maximize revenue, ROAS, and order volume while maintaining cost-per-acquisition targets
• Coordinate multi-brand budget allocation with the Marketing Manager

Structured Campaign Optimization

Maintain a consistent and proactive optimization workflow across all accounts and brands.

Daily and Weekly Optimization

• Search term analysis and negative keyword management
• Bid adjustments and keyword performance evaluation
• Ad performance reviews and testing new variations
• Budget pacing and allocation adjustments
• Product feed quality monitoring and optimization
• Monitoring Quality Score drivers

Bi-Weekly / Monthly Reviews

• Account structure audits across all three brands
• Competitive and impression share analysis
• Conversion quality evaluation and ROAS trending
• Landing page performance review
• A/B testing analysis
• Google Merchant Center diagnostics and feed optimization

Quarterly Strategy Reviews

• Identify new campaign and channel expansion opportunities
• Seasonal strategy planning (spring/summer tire season, winter tire season, Black Friday/Cyber Monday)
• Review account structure and scaling opportunities across brands
• Evaluate brand tier advertising strategy (Tier 1–Tier 4 brand promotion priorities)

E-Commerce Campaign Optimization

Manage and optimize e-commerce advertising funnels, including:

• Google Search and Shopping campaigns
• Google Performance Max campaigns
• Meta acquisition and remarketing campaigns
• Microsoft/Bing Shopping and Search campaigns
• Marketplace advertising (eBay Promoted Listings, Walmart Sponsored Products)

Focus on improving:

• Return on ad spend (ROAS)
• Cost per acquisition (CPA)
• Revenue and order volume
• Conversion rates across product categories

Ad Creation & Testing

• Write and test ad copy across platforms with dedicated content writers
• Build and optimize product feed titles and descriptions for Shopping campaigns
• Continuously launch and monitor ad variations to improve CTR, Quality Score, and conversion rates

Landing Page & Creative Collaboration

Work with our in-house designers and developers to improve landing page and ad creative performance. Provide guidance on:

• Landing page messaging and conversion optimization
• Alignment between ads and landing pages
• Meta and display ad creatives (image and video)
• Product listing page optimization for paid traffic

Reporting & Communication

Provide clear reporting and insights to the Marketing Manager and company ownership through:

• Various dashboards and performance reports
• Weekly and monthly campaign summaries
• Performance recommendations and strategic proposals
• Professional and timely internal communication

Emerging Advertising Channels

Stay informed on developments in:

• AI-driven advertising and automated bidding innovations
• Conversational search ads and AI Overviews
• Emerging PPC and retail media platforms
• Help evaluate and test new channel opportunities

Required Experience

E-Commerce PPC Experience

• Minimum 5+ years managing Google Ads campaigns
• Proven experience with Google Shopping and Performance Max campaigns
• Experience with at least one additional platform (Meta, Microsoft Ads, or marketplace advertising)
• E-commerce advertising experience strongly preferred; tire/automotive industry experience is a plus

Process-Driven Campaign Management

Strong structured workflow for managing PPC accounts, including:

• Regular negative keyword management
• Quality Score improvement
• Ad testing frameworks
• Product feed optimization
• Ongoing optimization with clear documentation and task tracking

Analytics & Performance Optimization

Strong ability to analyze data and improve:

• Conversion rates and ROAS
• Cost per acquisition
• Ad engagement and click-through rates
• Campaign efficiency across multiple brands and platforms

Communication Skills

• Ability to clearly present performance insights and strategic recommendations to marketing leadership and company ownership
• Collaborative working style with in-house designers, developers,seo and content teams

Certifications (Preferred)

• Google Ads Certification
• Microsoft Advertising Certification
• Meta Blueprint Certification

Bonus Skills

Experience with:

• Google Merchant Center and product feed management
• eBay Promoted Listings and Walmart Sponsored Products
• Amazon Advertising
• Looker Studio reporting and GA4
• Magento 2 or BigCommerce e-commerce platforms

About MassData Commerce

MassData Commerce is a growing data entry and processing company operating in three offices headquartered in Subotica , offices in Novi Sad and Belgrade. We serve 2 companies for over 10 years helping their growth and managing it as our achievement.

Our marketing team is fully in-house, and we value data-driven decision-making, process discipline, and continuous improvement. As a PPC Manager, you will play a critical role in scaling our paid advertising performance across all four brands.